![[GREATEST HITS] 62. The 10 Rules for Outbound of this Outbound Expert: Harry Sims, GTM @ Common Room (ex-Scratchpad)](https://s3.castbox.fm/77/9c/c1/bb02969e687d7a98d169e385e5b0c03c06_scaled_v1_400.jpg "[GREATEST HITS] 62. The 10 Rules for Outbound of this Outbound Expert: Harry Sims, GTM @ Common Room (ex-Scratchpad)")
[GREATEST HITS] 62. The 10 Rules for Outbound of this Outbound Expert: Harry Sims, GTM @ Common Room (ex-Scratchpad)
Description
📫 Subscribe to the Outbound Kitchen newsletter
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Ask: Submit your questions here (anonymous)
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3 things you'll learn about outbound sales in 2024:
- The 10 rules of outbound
- What's working for Harry
- What I'm working on with outbound at a previous company
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Harry Sims is the SDR Leader at Scratchpad.
Harry has been working in sales for the past 12 years and leading/building SDR teams for the past 7 years.
Connect with Harry on LinkedIn
https://www.linkedin.com/in/outbound-works/
Subscribe to Harry's newsletter: https://www.personal-prospecting.com/
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📬 For more prospecting and sales development tips, join 3,712 SDRs getting the SDR Game newsletter here: https://sdrgame.substack.com/
Connect with me on LinkedIn: Elric Legloire https://www.linkedin.com/in/elriclegloire/
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Chapter
(00:00 ) Outbound sales expert
(01:24 ) The Limitations of Playbooks and the Need for Autonomy
(06:07 ) Educating Prospects and the Importance of the First Meeting
(07:34 ) Understanding the Prospect's Awareness and Education Level
(08:32 ) Targeting the Buyer and Business for Effective Outbound
(10:30 ) Using Lawsuits and Technographic Data for Targeting
(12:28 ) The Importance of Targeting in Outbound
(20:06 ) Generating Ideas for Messaging through Customer Feedback
(23:27 ) Gathering Insights from Customer Calls and Interviews
(26:49 ) Using Champion Data and Referrals for Targeting
(30:11 ) Tracking and Enriching Data for Effective Outbound
(32:32 ) The Experimental Nature of Outbound and the Future of Personalization
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